The most common question: "Why not free?"
The answer is simple: free doesn't work.
- Free = can repeat tomorrow The brain perceives free as "another way," not a finale.
- Money = overcoming the frog $4.99 — exactly the amount where the person stops and thinks: "Is it worth it?" Exactly at that moment, the real choice happens: "I'm ready to close the topic or continue suffering."
- Symbolic price works better than expensive therapy People pay $100 for a session and keep going for years. Because "expensive = need to use it." And $4.99 — that's "cheap enough to feel sorry not to complete."
- It's not the price of the service — it's the price of your decision You're not paying us. You're paying to step over the last resistance.
So $4.99 — it's not about money. It's about you.